Superdry AUS-NZ celebrates pride month by featuring the LGBTQIA+ members of the business, giving them platform to share their unique stories, takes and advices. The concept is to share how an LQBTQIA+ individual thrives in the workplace that accepts and supports who you are and celebrates your unique personality.
Creative Direction: Digs Digap
Marketing Manager: Nicola Gates
Marketing Coordinator: Stephanie Sterry
Copywriting: Digs Digap
Photography: Matthew Ware
Creative Producer: Dylan Bourke
Superdry AUS-NZ
Pride Campaign 2024
This campaign’s focus is to get up close and personal with the brand. Telling the world that Superdry AUS-NZ as a brand is inclusive, supportive and an ally to the LGBTQIA+ community. Championing it’s own team members, we get to see how a person can thrive in and out of the work place when they are accepted & supported for who they are.
Tagline “love shouldn’t be in the closet.” is a word play that nudges on Superdry being a clothing brand hence closet and also the brand’s first time doing a pride campaign. (coming out of the closet - catch phrase)
Collaterals activation:
Website banners, EDMs & Posters